Marco Foster brand design

A Chicago neighbor, Marco Foster, was building his personal brand and needed a logotype. Marco also had a small group/agency that he was building at the time called Chicago Models. I created Marco’s logotype with a simple ligature and color. Then I adapted the logotype to also work for his modeling group.

Logotypes

Marco Foster logotype

Marco Foster logotype

Business Card

Marco Foster buisness card

Marco Foster buisness card

Chicago Models

Logotypes

Chicago Models

Chicago Models by Marco Foster lockup

Chicago Models

Some experiemental (err.. odd) variations

Chicago Models

Chicago Models

A big background

Chicago Models

The real question

Why male models?

Why male models?