A Chicago neighbor, Marco Foster, was building his personal brand and needed a logotype. Marco also had a small group/agency that he was building at the time called Chicago Models. I created Marco’s logotype with a simple ligature and color. Then I adapted the logotype to also work for his modeling group.
Logotypes
Business Card
Chicago Models
Logotypes
Chicago Models by Marco Foster lockup
Some experiemental (err.. odd) variations
A big background
The real question
Why male models?