A Chicago neighbor, Marco Foster, was building his personal brand and needed a logotype. Marco also had a small group/agency that he was building at the time called Chicago Models. I created Marco’s logotype with a simple ligature and color. Then I adapted the logotype to also work for his modeling group.
Logotypes

Business Card


Chicago Models
Logotypes

Chicago Models by Marco Foster lockup

Some experiemental (err.. odd) variations


A big background

The real question
Why male models?
