Lunchables (2011)

Information Architect

Launch Lunchables Great American Adventure

This was a really fun project. I worked with some awesome creatives at an ad agency to create this micro site for Lunchables. Part of my role was to synthesize all of the pieces of the project and create easily digestable summaries and flows for our client, internal team and our game & app development partners.

Information architecture

Lunchables info-design 1 Lunchables info-design 2 Lunchables info-design 3

Final product output

Lunchables game flow 1 Lunchables game flow 2 Lunchables game flow 3 Lunchables game flow 4 Lunchables game flow 5 Lunchables game flow 6 Lunchables game flow 7 Lunchables game flow 8